Adidas - three stripes for 70 years

A year earlier, Adi had developed a soccer shoe that showed three straps on the side.What should actually contribute to stabilizing the shoe and foot also brought a memorable recognition effect and made the three stripes the brand symbol.The brand with the three stripes has produced many innovations from the laundry room of the mother, in which the trained baker and shoemaker Adi Dassler sewed his first shoes, to the largest sporting goods producer: from the racing shoes with spikes to the interchangeable vice, with which the soccer world championships ofIn 1954 the title won, and the legendary World Cup ball named after the Satellite Telstar from 1970 to shoes with upper material from recycled plastic bottles.

Adidas – 70 Jahre lang drei Streifen