Amazon: How Nike wanted to bypass the internet retailer - and failed
But things are changing, as the "Wall Street Journal" recently reported and the sporting goods giant has now confirmed. In the face of a radically changing market, Nike strategists are giving way. The sporting goods manufacturer now wants to start an official shop on Amazon. Direct sales will initially start as a pilot program with selected products, said Nike CEO Mark Parker when presenting the quarterly figures. According to the WSJ, Nike's official sales via Amazon should start as early as mid-July. Along with strong quarterly earnings, the news sent Nike's share price soaring.