Nike goes to the Metaverse - CryptoKicks also at the start? | BTC ECHO

Facebook is pushing into the Metaverse and Nike is patenting its brands to make digital clothing and shoes available in virtual space in the future.

While Facebook is working on a digital world with a virtual home, Nike is considering the digital equipment of the virtual wardrobes: On October 27th, the American sports manufacturer submitted an application to the Patent and Trademark Office for the registration of trademarks for "virtual goods". This means digital clothing, shoes, hats, bags, sports equipment and things that can be used online and in the virtual world. In addition to the slogan "Just Do It" and the Swoosh logo, the patent application was also filed for the brands "NIKE", "Air Jordan" and "Jumpman".

Priority of “virtual goods” is high

According to insiders, Nike has prioritized "virtual goods" quite high. The application gives reason to believe that the product range will be expanded to include digital branded sneakers and clothing in the future. As a result, Nike wants to produce and distribute the digital “Nikies” itself.

However, the company is by no means venturing into completely new territory. Nike has already cooperated in the past, for example with the Battle Royale blockbuster "Fortnite": In the game, the characters were equipped with Nikies. Roblox, an online gaming platform on which users can develop their own computer games, has also already cooperated with the company.

Will there soon be “Cryptokicks”?

Nike already took the initiative with regard to digital development in April 2019. At that time, the company applied for a patent on the "Cryptokicks". The idea behind these was for consumers to buy physical Nike sneakers and get the digital unique likenesses (NFT) to go with them. Those should then be able to be traded - with or without - their physical pedant. In addition, there was the idea of ​​offering that Cryptokicks owners could combine their digital collectibles to create so-called “shoe offsprings”.

However, Nike did not give an exact start date for the Cryptokicks at the time, and that has not changed so far. Whether with or without Cryptokicks: As the application shows, Nike is already in the starting blocks to offer the company's brands protected in virtual space. According to insiders, consumers should be able to look forward to further virtual rollouts in the coming months.

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According to the job advertisements, however, the company needs one thing above all: new employees. That's why the website states that the company is currently looking for "virtual material designers for shoes" and other "virtual designers". These are intended to help “trigger the digital and virtual revolution”.

With the announcement of Facebook, a new digital era seems to have dawned. Nike obviously wants to get involved too. With the currently submitted application, the company is trying to ensure that future Nikies for avatars cannot be created by just any developer. Thus, the company would not lose revenue when identities shift more and more into the digital space - on the contrary: Nike would earn twice.

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